Victory Park Welcomes First Coffee Shop

DALLAS – (Sept. 24, 2015) – Trademark Property Co. today announced that Café Victoria will join the 75-acre mixed-use development in downtown Dallas as its first coffee shop.

“A coffee shop has been the number one request since we started implementing the retail leasing and marketing of Victory Park,” said Daniel Goldware, director of leasing at Trademark. “Café Victoria is a perfect fit because it truly is a neighborhood establishment founded by one of Victory’s own residents. It is also an important component of the continued activation of Victory Park Lane.”

Owned and operated by current Victory Park resident, Luciana Gómez, Café Victoria will serve freshly prepared, premium coffee and homemade pastries. The shop is scheduled to open in January 2016 and will be located on Victory Park Lane, next to Buda Juice.

“Living in Victory Park, I saw the need for great coffee firsthand. It became my dream to share the taste of quality coffee in a wonderful environment with my neighborhood,” said Gómez. “Now, my dream is coming to life, and I am both personally and professionally invested in a community that I believe in.”

Victory Park recently opened Classic Pilates, a Pilates and Gyrotonic® studio, and Buda Juice, which serves hand-squeezed organic juice on the go. Joanna Czech Salon will open in October 2015 and offer a full range of skincare and nail treatments, waxing and aesthetic services. In addition, BuzzBrews’ fifth Dallas location for late-night menu cravings is slated to open in early 2016, and a premier cinema, Cinépolis USA, will join Victory Park in 2017.

Victory Park features more than 165,000 square feet of retail, restaurant and entertainment space, including: Buda Juice, Chad Rookstool Salon, Classic Pilates, Cook Hall, Hard Rock Café, The Hangar, Havana Social Club, House of Blues, Jimmy John’s, Kenichi, Medina Oven & Bar, Metro Tickets, Naga Thai Kitchen & Bar, Olivella’s Neo Pizza Napoletana, Read Between the Lines, Shooters, Simply Elegant, Victory Park CrossFit and Victory Tavern. The Perot Museum of Nature & Science also is located within Victory Park. In addition, the district includes 621,000 square feet of Class-A office space, the 252-room W Dallas – Victory Hotel and more than 1,700 residential units.


About Victory Park

Victory Park is a 75-acre mixed-use development in downtown Dallas surrounding the American Airlines Center, home of the Dallas Mavericks and Dallas Stars. Victory Park features more than 165,000 square feet of retail, restaurant and entertainment space; 621,000 square feet of Class-A office space; the 252-room W Dallas – Victory Hotel; more than 1,700 residential units; and the Perot Museum of Nature & Science. Victory Station provides access to DART Light Rail and the Trinity Railway Express. The popular 3.5-mile jogging and bicycle path, The Katy Trail, is also directly accessible. Victory Park is a property of UST XVI Victory Park, a German real estate investment fund managed by affiliates of Estein & Associates USA, Ltd. based in Orlando, Florida.  UST XVI became an equity owner of Victory Park in 2005 and the sole owner of the Victory Park buildings in 2009. For more information about Victory Park visit Connect with Victory Park on Twitter @VPDallas and at


About Trademark

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trademark’s experienced team of 100 employees is responsible for more than 6.2 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), Napa Center (Napa, Calif.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at Highland Village (Highland Village, Texas), The Shops at La Palmera (Corpus Christi, Texas), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit