W Dallas – Victory to Debut New Destination Restaurant Concept

Dallas, July 10, 2012 – W Dallas – Victory today announced it has signed an agreement with Culinary Concepts Hospitality Group (CCHG) to develop a new restaurant concept in the space currently occupied by Craft Dallas, which will close at the end of summer and reopen early fall as Cook Hall.

W Dallas – Victory also announced that the Ghostbar, the hotel’s 33rd floor destination nightclub, will close later this month. The plans for the space are being finalized with management and ownership and will be announced soon. This transition is seen as a natural evolution for the space, which has been owned and operated as the Ghostbar since the opening of the hotel.

“When W Dallas opened in Victory Park more than six years ago, it created a new scene in the city,” said Thomas Caramucci, general manager of W Dallas – Victory. “As the W brand evolves, opening new hotels from Paris to Milan, Bangkok to Singapore, we are committed to creating a consistent, cutting-edge experience for our jet set guests. Our food and beverage strategies are critical to enhancing the overall guest experience while also drawing in locals.”

DEBUTING COOK HALL

Cook Hall will offer diners a unique and modern take on an American gastropub, featuring regional food and handcrafted cocktails. Reminiscent of a chef’s gathering place, Cook Hall will be reconfigured to allow for more social dining with a focus on quality food and drink.  The restaurant will add a new bar and flow

more openly into the hotel’s Living Room (W’s take on the traditional hotel lobby) as well as offer shareable small-plates to encourage the social experience. Cook Hall’s pricing will be moderate to upscale.

“Chef Tom Colicchio’s Craft, which opened with us in 2006, was key to the successful launch of the W brand in Dallas,” said Caramucci. “We would like to thank the team for creating a dynamic, first-rate dining destination for both our guests and residents.”

Cook Hall has been developed with CCHG, a New York City-based restaurant management group that operates and licenses internationally acclaimed restaurant brands, such as Spice Market, J&G Steakhouse, Market and J&G Grill, in many cases in partnership with Starwood Hotels & Resorts Worldwide, Inc. The Cook Hall concept by CCHG will debut for the first time ever at W Dallas – Victory.

 

ABOUT CULINARY CONCEPTS HOSPITALITY GROUP

Culinary Concepts Hospitality Group (CCHG) is a New York City-based restaurant management group which operates and licenses internationally acclaimed restaurant brands such as Spice Market, J&G Steakhouse, Market, and J&G Grill, each of which was created by Michelin-starred chef Jean-Georges Vongerichten.  Additionally, CCHG has several concepts in various stages of development to be launched within the next two years.  CCHG operates many of its restaurants in partnership with Starwood Hotels & Resorts.

Existing properties include Kauai Grill at the St. Regis Princeville Resort;  J&G Grill at  St. Regis Hotels in Deer Valley, Bal Harbour and Mexico City; Spice Markets in New York City and at W Hotel locations in Doha, Atlanta-Midtown and London; Lagoon at the St. Regis Bora Bora; J&G Steakhouse at the Phoenician, Scottsdale and W Washington, D.C.; Market at W Boston, W Buckhead and the Shangri-La Vancouver; and Fern at the St. Regis Bahia Beach, Puerto Rico.

For more information, please visit http://www.culinaryconcepts.com

 

ABOUT W DALLAS – VICTORY

W Dallas – Victory opened in Victory Park in June 2006.  Perfectly positioned to downtown Dallas, American Airlines Center and the city’s upscale shopping, entertainment and arts districts, the stylishly hip playground features Southern charm, amenities to amplify your stay for work or play, and luxe accommodations.  Guests of W Dallas – Victory can indulge in the sophisticated nightlife of the Living Room Bar; get WET® in the outdoor infinity pool offering 16th floor cityscape views; or recharge and de-stress at Bliss® Spa.  The hotel was named a “Top New Hotel” by MSN in 2007 and received a “Best Business Hotels” designation by Forbes Magazine in 2006.  For more information, please visit www.wdallasvictory.com.  Be a true W Insider and download the W Hotels mobile app to stream music, order in or book your next stay (www.whotels.com/music).  Join the property’s social scene — Facebook (W Dallas – Victory Hotel & Residences) and Twitter (@WDallas) — to stay updated on current happenings, special offers or promotions.